Moon prep
lead generation campaign
MARKET CONTEXT
Moon Prep offers summer programs for a highly selective audience of Ivy-level medical school candidates, where each participant represents a high-commitment, high-value enrollment.
The challenge was to reach and nurture a demographic that is already overloaded with academic and extracurricular demands, requiring precision-targeted marketing to build awareness, trust, and sustained interest.
OUR CHALLENGE
The audience is both small and discerning, making traditional recruitment channels ineffective. Prospective students required multiple touchpoints to understand the value and rigor of the program before committing. Converting initial curiosity into qualified enrollment demanded highly coordinated, multi-channel engagement without overwhelming or alienating the audience.
OUR APPROACH
The campaign focused on multi-channel orchestration, turning early interest into informed engagement. By aligning PPC, email, social, and podcast workflows, the strategy provided educational and persuasive touchpoints at the right moment for each prospective student. Each channel reinforced the others, creating a cohesive journey that nurtured curiosity into qualified enrollment for a program with significant time and cost commitment.
EXECUTION AND STRATEGY
Integrated campaigns leveraged audience insights to target candidates who were most likely to benefit from Moon Prep. Paid media captured initial attention, podcasts and social content built credibility and authority, and email workflows guided prospects through the decision process with personalized, informative messaging.
The approach emphasized long-term engagement, ensuring that high-value prospects remained connected and confident in their choice to enroll.
PPC campaigns targeting high-intent, pre-med audiences
Email workflows with educational content and program updates
Podcast workflows for thought leadership and authority-building
Social campaigns highlighting program outcomes, student stories, and credibility
Multi-channel orchestration designed to turn curiosity into qualified applications
IMPACT
- Increased program awareness among a highly selective audience
- Generated qualified leads with higher intent and engagement, leading to a 50% programs revenue increase
- Streamlined the conversion path from curiosity to enrollment
- Demonstrated the effectiveness of coordinated, multi-channel campaigns for high-commitment academic programs
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