Case Studies
Certified Professional
Retention Strategy | Multichannel Campaign | Training Development
GlasWeld’s windshield repair certification was designed to do more than train—it established trust and long-term loyalty. I helped design and structure a comprehensive certification program that gave technicians the confidence to master repairs, understand the products deeply, and deliver consistent results.
This project breaks down how education became a driver of adoption and retention.
Securing stakeholders
B2B Marketing | Graphic Design | Videography
Commend America’s unified, cloud-based security systems are powerful—but complex. I helped redesign their education ecosystem to give architects, technicians, and dealers the clarity and confidence needed to adopt and specify the platform.
This project breaks down how tailored messaging, structured education, and multi-format content simplified a highly technical product.
Preparing The Future
PPC Advertising | Integrated Campaigns | Enrollment Marketing
Moon Prep’s summer programs target a highly selective audience of Ivy-level medical school candidates. I supported enrollment growth through integrated campaigns spanning PPC, podcast workflows, email, and social—each designed to build long-term interest in a high-commitment academic program.
This project breaks down how multi-channel orchestration turned curiosity into qualified enrollment.
Organic Takeover
SEO | Conversion Optimization | Organic Growth Strategy
Professional Family Eyecare wanted to better communicate their specialty services—and be easier to find. I helped modernize their website, align content with high-intent search terms, and improve in-office review workflows, resulting in organic visibility that made them the most searched clinic in their region.
This project shows how practical SEO and clear service messaging can drive real grass-roots organic growth.
Reaching The Top
Campaign Automation | Product Positioning | Expert Segmentation
GlasWeld’s “Onyx Resin” was launched to redefine what “invisible” windshield repair meant for top-tier professionals. I helped position and introduce a premium resin that outperformed everything else on the market—using focused messaging and automated campaigns to build sustained demand at a higher price point.
This project explores how premium positioning and launch execution made that possible.
From The Ground Up
SEO | Conversion Optimization | Organic Growth Strategy
Drexler’s initial launch meant earning attention in a crowded sneaker culture. I helped shape their social strategy from day one—using giveaways, visual storytelling, and early paid campaigns to build awareness and define the brand’s tone.
About Me
The projects shown here offer context—but not the full picture.
Click through to see how my work, interests, and experiences come together to shape how I approach marketing.
