Selected Projects
As a digital marketer and creative, I am passionate about crafting meaningful customer experiences that drive engagement and results. My selected projects highlight my ability to think strategically about the customer journey, using data-driven insights to educate and build more valuable interactions.
The projects below provide insight into how I’ve blended creativity with analytical skills to create impactful, customer-centered marketing solutions.
From The Ground Up
Creating a brand is never easy, especially in a niche market during uncertain times. Drexler’s, a vintage shoe store, aimed to establish itself amidst a volatile trading environment and changing restrictions.
With almost no budget, I crafted a memorable brand experience by leveraging digital marketing tools, engaging content strategies, and rapidly adapting to trends. The result was a successful campaign that set Drexler’s apart in a challenging market.
Content Creation | Digital Advertising | Brand Identity
Building Brand Loyalty
Faced with the challenge of increasing customer retention and building recurring revenue, I led the creation of GlasWeld’s loyalty program.
By offering exclusive training sessions, tailored offerings, and a comprehensive webinar series, the program provided ongoing value to customers and fostered long-term loyalty. Discover how this initiative transformed customer engagement and drove results
Customer Experience | Content Creation | Remarketing Strategy
Connecting with Community
Not just beneficial, but rewarding work comes from connecting with the community in authentic ways. My key successes when working with The Old Spaghetti Factory, a legacy restaurant chain for the Portland, OR area, was creating lasting partnerships and events to partner with local non-profits.
This was my way of interacting with the community and creating the positive changes we could with resources I had.
Fundraising | Partnership Development | Event Marketing
Opening Up the Market
I spearheaded a digital advertising campaign that significantly expanded market reach and revitalized underperforming products.
By implementing targeted strategies and optimizing ad placements, I drove substantial revenue growth, achieving over $400,000 annually. This campaign not only increased product visibility but also transformed market performance effectively.
Digital Advertising | Data Analysis | Amazon FBA
A Brand Reset
Established brands build a reputation over time for a specific level of service, for better or worse. Commend, a well known international cyber security powerhouse, had a strategy of highly technical documents that made starting with the product daunting.
See how I contributed to revamping this image within the industry through a customer experience mindset.
B2B Marketing | Marketing Strategy | Content Creation
Video Reel
While my recent work has focused on managing successful strategic marketing initiatives, it’s the creative foundation that has enabled me to effectively collaborate with production teams and communicate my vision.
See my video reel below as a showcase of my videography skills.
Passion Projects
The Filtered cup
The Filtered Cup was my project to expand my knowledge of coffee. As a former barista, I wanted to build a community around small batch roasters and at-home coffee equipment.
This experiment turned out to be something I looked forward to doing every week and has connected me with many great people along the way.
Left One Media
A newer project for the year 2025, I am looking to explore the Rally Racing world further. Much like “Filtered Cup”, the formation of this media company will allow me to build a community, while using my creative marketing skills to the fullest.
I will be covering events in the WRC, ARA, and local rally racing in Oregon.
Photography Books
Photography has been my way to create memories while also exploring and getting to know the places around me intimately.
I showcase this through a number of exploratory books from Seattle to the forests of Mt. Hood.
