GlasWeld Certification
Retention Marketing | Social Media | E-Commerce Strategy
Building Loyalty
Leading the charge at GlasWeld, I took on the challenge of developing a windshield repair certification course. The project aimed to address several key issues faced by the company, including the absence of recurring revenue and a customer loyalty program.
We also grappled with the need for better communication with our international customers, the inconsistency between outdated training methods and new tools, and the lack of enticing incentives for enterprise accounts.
Brief:
We needed to establish a comprehensive framework that not only tackled these challenges head-on but also positioned GlasWeld as a pioneer in windshield repair education. The goal was to turn obstacles into opportunities and create a transformative learning experience.
Through this project, we sought to not only bridge gaps but to set a new standard for excellence in the industry.
Challenges
- Absent recurring revenue and loyalty program
- Inconsistency in training methods
- Lack of enticing enterprise incentives
Solution/Process Work
To overcome the challenges, we implemented multilingual support by translating the course into seven languages. The introduction of a membership subscription not only addressed recurring revenue issues but also fostered customer loyalty through exclusive benefits like discounts, early product releases, and additional training opportunities.
The results were significant, with the course exceeding 1000 sales in the first six months and the inclusion of existing customers, establishing a sustainable source of recurring revenue for the company.
Skills Utilized
- Retention Strategy
- B2B Strategy
- Copywriting
- Email Marketing
- Social Media Marketing
See More Work
Discover how digital advertising served as the key to success behind GlasWeld’s B2C growth by clicking the button below. This project showcases the strategic approach that fueled heightened visibility of the product.
