Prioritizing Customer Experience

GlasWeld Certification

Project Brief

This project highlights my skills in content creation, international marketing, and developing scalable revenue models.

Client/Industry

GlasWeld, a leader in windshield repair tools and glass repair products.

Challenge

GlasWeld wanted to create a recurring revenue stream by launching a membership program tied to an educational certification course. The challenge was to make the program appealing to both domestic and international customers.

Solution

I led the development and marketing of the Windshield Repair Certification program by:

  • Writing 20+ educational scripts and producing instructional videos.
  • Designing a multilingual certification test to expand reach in European and South American markets.
  • Promoting the program through email campaigns and social media.
  • Creating an onboarding process for seamless customer adoption.

Results

  • Converted 50% of existing customers to the membership program.
  • Attracted new international customers, expanding GlasWeld’s market share in Europe.
  • Generated recurring revenue through annual membership renewals.

Marketing Assets

Tailored Communication

Needing both current tech and new customer buy in, we knew the course had to be marketed with a tailored approach.

I marketed the course as a new business opportunity for new techs and a chance to refine skills to current customers. Strategizing opportunities to remarket the course played a substantial role in its success.

Educational Videos

When creating a course, we collectively came together as a team to discuss what topics need to be covered and how we can continue to provide value.

The result was a series of 20+ videos, plus bonus scripts, all translated into 8 different languages.

Customer Focused

The course made every step of the process easy. From purchasing in one click to accessing additional information, I looked at every step of the process from the eyes of the customer.

See More Work

Discover how digital advertising served as the key to success behind GlasWeld’s B2C growth by clicking the button below. This project showcases the strategic approach that fueled heightened visibility of the product.

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