Ground Up Growth

Shop Drexler's

Project Brief

This project highlights my ability to create engaging, visually compelling campaigns that deliver measurable growth for new brands.

Client/Industry

Drexler’s, a lifestyle brand focusing on streetwear and collectibles.

Challenge

Drexler’s was a new entrant in the market, seeking to build a social media following and establish its presence among streetwear enthusiasts. They needed a creative campaign to engage their audience and grow their follower count quickly.

Solution

I designed and executed a custom giveaway campaign featuring highly coveted prizes: a pair of custom-designed shoes and a collectible Bearbrick figure. The campaign included:

  • High-quality photography and videography to showcase the prizes.
  • A strategic ad campaign across Instagram and Facebook to maximize reach.
  • Social media posts with clear calls-to-action, encouraging likes, shares, and follows.
  • Tracking analytics to optimize ad performance in real-time.

Results

  • Grew Drexler’s social media following by 2,000 in under a month.
  • Increased engagement rates by 150% during the campaign period.
  • Established a visual identity for Drexler’s brand online.

Marketing Assets

DrexlerWebStockRoom

LIFESTYLE CONTENT

When building the brand we weren’t just selling some shoes. We were building a lifestyle that customers could see themselves in. 

This came with a people first approach showing the shop owner being authentic as well as showcasing his passion for all things “hype-culture.”

Video Content

Video content is the quickest way to expand reach and showcase inventory. The catch is that it has to be eye-catching and different from what we see everyday.

I used simple backgrounds, textures and cinematic movements to create a distinguishable set of videos for the brand.

Digital Advertising

The last piece to the puzzle was accurate targeting through digital marketing efforts. I pinpointed our demographic, researched what their interests were, and targeted effectively.

This lead to the quick success of giveaways, event promotions, and overall growth.

Additional Content

See More Work

Click the button below to uncover how I leveraged powerful retention marketing strategies to propel GlasWeld, and explore the dynamic impact on customer engagement and business growth.

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