Initially, Drexler approached me with the simple task of handling photography work. However, through our discussions about objectives, it became evident that a comprehensive digital strategy was essential, extending beyond the sporadic posting of photos. The key requirement was establishing a strong Brand Presence, and this involved implementing three primary solutions:

1. Social Content:
Our target demographic, aged 18-34, predominantly resided on social media platforms. To capture their attention, we needed content that would stand out on Instagram, Facebook, and TikTok. To achieve this, we employed short-form videos and high-quality photos, strategically designed to attract organic traffic. Regular, engaging posts and daily interactions with customers were crucial components of this approach.

2. Advertising and Promotion:
Recognizing the significance of generating buzz for the store opening and new product releases, we identified the need for increased impressions. Given the constraints of a small budget, our objective was to maximize visibility at minimal cost. Consequently, we opted for sets of Instagram and Facebook ads, augmenting support and followers through enticing giveaways and promotions.

3. Establishing Brand Image:
A streetwear style brand’s success often hinges on aesthetics, as customers closely scrutinize the visual identity. I collaborated with the client in drawing inspiration from prominent brands like Hype Beast to formulate a distinctive style. The consensus was to adopt a clean, minimalistic, and cinematic aesthetic, ensuring that every piece of content emphasized these elements to draw attention to the featured shoes.