Redefining Legacy

Commend Americas

Project Brief

This project demonstrates my ability to bridge technical complexity with user-friendly communication in a B2B context. 

Client/Industry

Commend Americas, a provider of advanced communication security systems to various sectors, from healthcare to utilities.

Challenge

Commend’s educational materials were outdated and ineffective at communicating product value to B2B clients in various industries, including healthcare and utilities. They needed a streamlined approach to improve client understanding and engagement.

Solution

I revamped their educational materials by:

  • Designing strategic workflows to align with client needs at different stages of their journey.
  • Creating visually engaging resource guides and videos tailored to specific industries.
  • Collaborating with engineers and product managers to ensure technical accuracy.

Results

  • Improved client comprehension and satisfaction across 11 industry sectors.
  • Streamlined the onboarding process for architects, installers, and engineers.
  • Strengthened Commend’s position as a trusted partner in complex industries.

Marketing Assets

Partner Playbook

Commend’s communication with business partners was confusing and outdated. Too much technical jargon created confusion and left Commend branded as the “difficult to work with” brand.

Simplified guides and language on business partnerships helped streamline processes from trainings to contact points with our partners.

Industry Focused Videos

Each industry needs to know why Commend’s services are important. What do they do that sets them apart?

I helped strategize and create educational videos for each sector to inform them with easily-digestible video content.

Publication Language

Consistency was needed across the board in how we communicated each solution. I developed strategic talking points and used them consistently in my content for leading publications.

Branded Communication

The Commend Journey Podcast was rebranded by our team as a tool to showcase industry leaders and how they used Commend Systems in every day operations.

The podcast is now one of the most popular to gain insights in the cybersecurity world.

Listen Here

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