Proclean

Digital Advertising | Amazon FBA | SEO

Reimagining Success

This project for GlasWeld posed a dual challenge: elevating the visibility of their top-tier B2C products and achieving this within the constraints of a limited budget. Recognizing ProClean’s exceptional water spot removal capabilities and the already established resin lines, the goal was to harness its untapped potential by implementing a strategic marketing approach.

The challenge lay in devising a cost-effective solution that would not only enhance the product’s market presence but also resonate with the target audience.

Brief:

As a small business, efficiency was paramount, requiring innovative strategies to maximize impact within budgetary confines. This project navigated these challenges, seamlessly blending quality promotion with financial prudence to propel ProClean into the forefront of customer awareness.

Challenges

  • Lack of Visibility
  • Budget Constrained
  • Balancing Quality promotion with Financial efficiency

Solution/Process Work

To address the challenges faced by GlasWeld in promoting products with a limited budget, we strategically optimized the organic presence on Amazon. Through meticulous keyword research and SEO implementation, we enhanced visibility, ensuring it reached the right audience.

Leveraging Amazon’s advertising platform, we launched targeted ad campaigns to boost sales effectively. Additionally, we invested in creating compelling content to attract and engage potential customers.

The results were remarkable, with annual revenue on Amazon skyrocketing from $13,000 to an impressive $400,000 within the first year. This approach not only overcame budget constraints but also maximized GlasWeld’s market impact, showcasing the power of an efficient and tailored marketing strategy.

Skills Utilized

  • Seller Central
  • Digital Advertising
  • SEO
  • Copywriting
  • Videography
  • Photography

See More Work

Explore the unveiling of GlasWeld’s top-tier product release by clicking the button below, as I showcase the dynamic journey and strategic initiatives that catapulted this innovation to the forefront of success in my portfolio.

Onyx Resin