Brief:
The creation of The Filtered Cup as a personal project stemmed from several challenges within the coffee enthusiast community. The prevailing issue of information overload in coffee brewing prompted the need to distill complex brewing methods into easily digestible content for enthusiasts seeking simplicity in achieving a great cup. Small-batch roasters faced limited exposure, overshadowed by larger brands dominating the coffee scene.
The project aims to bridge this gap, providing a platform for these artisans. Additionally, the absence of homey, and aesthetically pleasing coffee content within the current landscape, often dominated by loud and promotional pages, inspired The Filtered Cup to fill this void and offer a more relaxed, visually appealing alternative to resonate with a broader audience.
Challenges
- Industry Information OVerload
- Limited Small-Batch Exposure
- Loud and Promotional Precedent
Solution/Process Work
The approach for The Filtered Cup revolves around a curated content strategy simplifying coffee brewing complexities, spotlighting small-batch roasters, and adopting a cinematic, but familiar aesthetic. Engaging with the audience and fostering a supportive coffee community will be continue integral.
Expected outcomes encompass increased engagement, follower growth, heightened visibility for featured small-batch roasters, and positive resonance within the target audience seeking a more tranquil and visually appealing coffee content experience. Through these approaches, The Filtered Cup aims to carve a distinctive niche, providing a refreshing take on coffee content while addressing prevalent challenges in the current landscape.
Skills Utilized
- Social Media Marketing
- Video Production
- Photography
- Copywriting
- Brand Strategy
See More Work
Dive into the story of Drexler’s store launch and brand establishment through a compelling social media campaign – click the button below to explore the creative strategies and impactful moments that shaped a standout brand presence in my portfolio.
